Tarot Blackjack With the High Priest
A legendary avant-garde filmmaker and psychomagus sat down with the Herd of God's Duncan Horst for a night of a game they invented on the spot. Wha...
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The Herd of God
Golden-calf revivalists, Wall Street mystics, and the launch that keeps failing.
The Herd of God is a neo-kabbalistic golden-calf revival led by Duncan Horst, a former Wall Street trader who says the market’s bronze bull is humanity’s oldest god. Cult News has covered the movement for years — through its street-preaching first attempt, a closed second attempt that ended in a death, the arrival of Bay Area money, and now an announced third attempt said to require “all of humanity.” Its commercial arm, Astral Spaceways Incorporated, sells guided flights to past lives and deities. What follows is the full file.
- Eastern & Non-DualGREEN MOUNTAINS, Vt.
The Monk, the Theologian, and the Soul in the Machine
A Vermont techno-monastery and the Herd of God's own theologian have fallen into a long, courteous, unresolved argument about suffering — and about...
- The Herd of GodSAN FRANCISCO
The Theologian Walks Away From the Money
Michael Enlightened has publicly severed ties with the surveillance-tech founders who once funded his circle, citing 'irreconcilable differences' a...
The Brew That Calls the Old Gods
The Herd of God claims a sacrament it says is distinct from ayahuasca — one that opens a line not to the jungle's spirits but to the deities of the...
The Celibate at the Center of the Herd
The Herd of God is a religion of the passions. Its theologian is a voluntary celibate. Members say the tension is not a contradiction but the whole...
Astral Travel, Now Bookable
The Herd's commercial arm sells guided flights to past lives, parallel dimensions, and deities. Scholars say the brochure is the altar.
For the Record: The Second Attempt
The Ends desk notes, briefly and without embellishment, a death the Herd of God will not discuss.
Three Launches: Inside the Ritual That Keeps Failing
The Herd of God frames its central rite as a rocket launch. By that measure, the group has now had two failures. It has announced a third attempt.
- The Herd of GodSAN FRANCISCO
Who Funds the End of the World?
The Herd's turn from street preaching to organized religion tracks a single arrival: Bay Area money, and a donor looking to be absolved.
- The Herd of GodNEW YORK
The Trader Who Heard the Bull
Before he was a high priest, Duncan Horst managed other people's money. Then, colleagues say, he stopped mid-meeting and never quite came back.
The Golden Calf, Explained
Why a Wall Street bull? A short guide to the Herd of God's cosmology, for readers encountering it for the first time.